Services

Social Media Strategy & Management

Full-service social media management including monthly content calendar development, caption writing, platform management across Instagram, Facebook, LinkedIn, and YouTube, community engagement, and brand monitoring.

Includes

• Monthly content calendar development
• Caption writing for engagement and visibility
• Content publishing and platform management
• Community engagement and follower interaction
• Comment and DM monitoring and response
• Guest review management across digital platforms
• Social media presence and brand perception monitoring
• Trend identification and content opportunity analysis

Creative Direction for Photoshoots

End-to-end creative leadership for professional photography and video productions, ensuring every visual asset aligns with brand identity and marketing objectives.

Includes

• Concept development for visual storytelling
• Detailed shot list creation
• On-site supervision and creative leadership
• Photographer and videographer coordination
• Visual production oversight for brand alignment
• Final image selection and curation
• Photo editing and retouching coordination
• Content library organization and management

Content Production

Professional content creation for digital marketing, advertising, and social platforms — crafted to tell authentic brand stories that connect with your audience.

Includes

• Professional photography and video campaigns
• Lifestyle storytelling for accommodations and amenities
• Social media content production
• Advertising and promotional campaign content
• Restaurant and culinary marketing content
• Brand ambassador content integration

Digital Marketing Strategy

Data-driven marketing strategies tailored to each property, developed in collaboration with leadership teams to align with revenue goals and brand standards.

Includes

• Customized digital marketing strategies
• Sales and marketing strategy meetings
• Collaboration with Directors of Sales and GMs
• Promotional campaigns for visibility and bookings
• Seasonal and demand-based opportunity identification
• Target market positioning support

Influencer Collaborations

Strategic oversight and coordination of travel influencer and content creator partnerships — from evaluation to on-site management.

Includes

• Collaboration proposal evaluation
• Media kit and audience demographic review
• Target market audience alignment assessment
• Deliverable coordination and negotiation
• Strategic partnership oversight
• On-property influencer and creator hosting
• Content monitoring during stays

Online Reputation Management

Proactive monitoring and strategic management of the property's digital reputation across all review platforms and digital channels.

Includes

• Online reputation monitoring across review platforms
• Strategic guest review response
• Brand consistency across digital channels
• Brand guideline compliance oversight (Marriott, Hyatt, IHG)
• Digital brand presence strengthening
• Monthly performance reporting and insights