About
RM Agency
Founder
R. Miguel
RM Agency was founded with a singular vision: to provide brands — with a specialization in hotels — with the strategic marketing leadership they need to thrive in a digital-first world.
With deep experience working alongside Directors of Sales & Marketing, General Managers, and brand leadership teams across Puerto Rico's most prominent hotels and brands, RM Agency operates as more than an agency — it serves as an external Director of Digital Marketing for every client.
By combining strategic marketing expertise with creative direction and content production through RM Collective, the agency delivers a comprehensive ecosystem designed to increase visibility, strengthen brand identity, and inspire meaningful guest engagement.
Work With UsExpertise
Strategic Marketing Leadership
RM Agency provides more than social media management. The agency operates as a strategic marketing partner, supporting a property's leadership team in strengthening brand presence, developing creative marketing initiatives, and ensuring consistent digital positioning across all channels.
Brand Focus
Deep expertise in hotel, resort, and lifestyle brand marketing — understanding brand standards for Marriott, Hyatt, IHG, and independent properties.
Creative Leadership
End-to-end creative direction from concept to final asset — aligning every piece of content with brand identity and marketing objectives.
Revenue-Driven Strategy
Marketing strategies developed in collaboration with leadership teams to align with revenue goals, occupancy targets, and seasonal promotions.
Collaborations
Brand Leadership Teams
Jomarie Arturet
VP of Sales & Marketing
BluHost Puerto Rico
Janice Ruiz
Director of Sales & Marketing
Rincón Beach Resort
William Crespo
General Manager
Rincón Beach Resort
Leila M. Lugo
Director of Sales & Marketing
Fairfield by Marriott Luquillo Beach
Surgely Pérez
Dual Director of Sales & Marketing
Hyatt Place Manatí & Bayamón
Maria Rouco
Dual General Manager
Hyatt Place Manatí & Bayamón
Minerva De Jesús
Director of Sales & Marketing
Casa Costera, Apartments by Marriott Bonvoy
Joan M. González
Sales & Marketing Manager
Royal Isabela